Free shipping on orders over AED 150 · Ships to UAE, Uganda & Kenya
SELIANA
New Collection

Define Your Beauty

Luxury lip essentials that enhance your natural beauty.

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Premium QualityLuxury ingredients
Cruelty FreeNot tested on animals
Long LastingAll day perfect wear
Hydrating FormulaNourish & shine
Shade of the Day Cherry Veil Lip Gloss · AED 49 — 15% off today with DAILYSHINE Shop it

Our Lip Essentials

High-performance formulas for beautiful, healthy lips

Seliana Lip Liner

Lip Liner

Define, shape and contour for the perfect pout. From AED 30.

Shop 4 shades
Seliana Lip Gloss

Lip Gloss

High shine, non-sticky and ultra glossy. From AED 42.

Shop 4 shades
Seliana Butter Gloss

Butter Gloss

Nourishing tint with a buttery soft feel. AED 63.

Shop 5 shades

The Perfect Pair

Line first, gloss second — matched by our makeup artists, priced to share a bag

Save AED 7
Cherry Veil Lip Gloss
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Red Silk Lip Liner

The Cherry Pair

Cherry Veil Gloss · Red Silk Liner

Bold red gloss over a matching matte line — the statement look.

AED 72AED 65
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Rosy Veil Lip Gloss
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Berry Wood Lip Liner

The Rosy Pair

Rosy Veil Gloss · Berry Wood Liner

Soft rose shine with a berry edge — everyday, elevated.

AED 72AED 65
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Peach Veil Lip Gloss
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Maple Silk Lip Liner

The Golden Pair

Peach Veil Gloss · Maple Silk Liner

Juicy peach and warm maple — made for golden skin tones.

AED 72AED 65
Save AED 7
Chocolate Silk Lip Gloss
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Plum Veil Lip Liner

The Cocoa Pair

Chocolate Silk Gloss · Plum Veil Liner

Deep cocoa gloss over rich plum — dramatic and dimensional.

AED 72AED 65
Shade Roulette

Spin. Shine. Win.

Twelve shades on the wheel. Spin it, meet your shade of the day, and take 10% off it — then see it on your own lips before you buy.


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Model applying Seliana lip gloss
Her glossCherry VeilLip Gloss · AED 42View product
Our Story

Beauty made between two worlds.

Seliana was born in the UAE and raised on the beauty rituals of East Africa. Every formula is tested in real heat and real humidity — because a gloss that melts by noon isn't a gloss worth wearing.

Richly pigmented, cruelty-free, and made to flatter every deep, warm and golden skin tone.

3Formulas
12Shades
100%Cruelty-free
Discover Seliana

Best Sellers

Loved From Dubai to Kampala

★★★★★

"Cherry Veil survived a full wedding day in Dubai heat. I'm never wearing anything else."

Amira — Dubai
★★★★★

"Finally a liner that actually matches my skin tone. Maple Silk is perfection."

Winnie — Kampala
★★★★★

"The Butter Gloss feels like a balm but the colour payoff is unreal. Ordered all four."

Sara — Nairobi

#SelianaShine

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